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Introducing A New Product To The Market- CT3-

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Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
• The overall strategy; why segmenting, targeting, and positioning are useful methodologies
• Segmentation and targeting choices
• Characteristics of the target market
• Why that target market is attractive
• The positioning strategy
Provide justifications, in the form of research, for your decisions.

APA format
2 American references
2-3 pages



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