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In 1886, Dr. John S. Pemberton, created a Coca-Cola because he wanted to create their signature soft drink with a distinct taste. Which was later sold in soda fountains all over the world. In order for for coca-cola to keep their competitive edge, the crafted other beverages; along with apparel and gifts. I think Coca-Cola disproves the statement, “generating a steady stream of new products to market is extremely important to competitiveness.” With the array product and brands such as, Teas, Water and Juice Etc. Coca-Cola’s marketing plan is another factor that may put them ahead of their competitors. If you have ever visited their one of their outlet stores all across the country, you can see some of the different brands that they have created. In additions to the flavors they have added to their signature soft drink.