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Business strategy: Nike and Adidas

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Answer the following questions. Plagiarism will result in a failing grade. Maximum 3000 words

  1. How do Nike and Adidas position themselves in the fast moving apparel goods market?
  2. What is their value proposition and branding strategy?
  3. How did they deal with various PR scandals?
  4. What recent developments can be attributed to failures and successes of both companies C Suite leadership?


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