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Strategic Management

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From Saudi or Middle East market, select an example of partnership between two companies (acquisition, collusion, joint venture, value-chain partnership, mutual service consortium, licensing arrangement…) and answer the following questions:

1) Briefly present the two companies, members of partnership (Industry, location, size, competitors, activities…). (Max 400 words)- (1Mark)
2) What is the kind of this partnership and what are its main reasons? (1Mark)
3) What are the issues brought up by the companies during partnership? (1Mark)
4) Evaluate the competitive advantage of the partner- companies. (1Mark)
5) What is the method used by the partner-companies to manage the organizational culture? underline the pros and cons of this method.(1 Mark)

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