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Business- Essay (PL)-Effect of coordination between marketing and operations management

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Essay Question (1000 words, 100 marks)
The coordination between various business functions of an organization is crucial for its success. Many of the quality gaps occur because of a lack of coordination between two or more business functions. The effect of coordination between the marketing function and the operations management function of a certain organization could have a big impact on quality.
Write an essay to explain the following:
• The role of the marketing function and the operations management function of an organization.
• The nature of the quality conflicts that could arise because of a lack of coordination between the two business functions. Explain in terms of actual quality, customers’ expectation, customer satisfaction and/or dissatisfaction.
• The importance of coordination between the two business functions.

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