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ELEMENTS OF MARKETING

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THE SIX CORE ELEMENTS OF MARKETING ARE:

1 – Positioning
2 – Targeting
3 – Product strategy
4 – Pricing strategy
5 – Promotion strategy
6 – Distribution strategy

A – Choose a product or service of your choice, and describe its tangible and intangible qualities
B – Identify and define the Key Performance Indicators you would use to monitor your promotion strategy:
B1 – for a television strategy
B2 – for a print strategy
B3 – for a web site strategy
B4 – for a social media strategy

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