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LP3.2 Assignment: B2Buzz

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This assignment will assess the following competency: 3. Evaluate effective product positioning techniques, and 4. Demonstrate the ability to exhibit sound marketing decision-making. Directions: Read the mini-case, B2Buzz at the end of Chapter 10 in your textbook. Write a paper that addresses the following: 1. In the introduction write a brief history of the adoption of social media into the corporate world. 2. In the body of your paper explain what advice you would give to Jan and Geoff to help sell their B2Buzz services more successfully. Are the companies correct in their suppositions that they will figure out social media? If these companies are correct, is B2Buzz destined to fail? Why or why do you not think so? 3. In your conclusion summarize what you think are the biggest challenges that Jan and Geoff face when trying to get B2Buzz to be successful. You must research your paper using a minimum of three scholarly resources.

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