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Marketing Short Answer Questions.

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Choose one brand or a product that you would like to purchase during any major sale that will happen in the future (such as the Thanksgiving Sale activities that happen during the Thanksgiving break, e.g., Black Friday). If you don’t have plans to actually buy anything in a sale, choose a brand or a product whose pricing and promotional strategy you would like to follow during such sale events.

To complete this assignment, you have provide answers to the following questions:

1. Identify the pricing strategy the company used for the brand you selected.

2. In your opinion, was this a successful pricing strategy for this company? If yes, why? If no, why not?

3. Identify the promotional strategy the company used for this brand.

4. In your opinion, was this a successful promotional strategy for this company? If yes, why? If no, why not?

5. State at least one alternative pricing and promotional strategy that the company could have used for this brand during the ‘Thanksgiving Sale’? Justify your answer.

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